2017 MEPRA Awards – Best Use of Digital PR Gold Award: Markettiers

Entry Overview:

Reaching a core audience of UK business decision makers, who have the power to determine what markets they expand into, is a challenging audience to reach, let alone influence.

This was the task set by DMCC when they briefed markettiers to launch their international roadshow, “Made for Trade Live”, which sought to encourage businesses to expand into Dubai under a DMCC trade licence and demonstrate DMCC’s efforts to support the economy in-region.

What markettiers delivered was a strategy that was bold, ambitious and innovative. Our highly targeted digital activity delivered broad engagement and a five-fold increase in business enquiries, becoming one of the most commercially successful campaigns DMCC has ever ran.